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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Meghan Casey




[PDF.pu40] The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

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 | #136293 in Books |  2015-06-28 | Original language:English | PDF # 1 |  8.90 x.70 x6.90l,.0 | File type: PDF | 288 pages

||2 of 2 people found the following review helpful.| Five Stars|By Evangeline White|Super practical guide whether you're just getting started or you've been doing content strategy for awhile.|2 of 2 people found the following review helpful.| Useful and helpful|By Customer|Excellent book for those who want to be guided through the content strategy process. From getting your stak| |“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”| |—Ge

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting fir...

You can specify the type of files you want, for your device.The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)   |  Meghan Casey.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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